Good question
What is the rough size of the area you’re looking to heat?
Does this question do a job?
Yes, affects priceHelp more homeownersfinish your price estimator.
Question 11 / 5
What type of heat pump are you planning to install?
Easy to understand, relevant to priceDESCRIPTIONChoose the option that best matches the heat pump system you have in mind.
Image
High wall (single room)
HintThe standard choice for most rooms. If you're not sure, this is usually the right pick.
Multi-room (2 or more indoor units)
e.g. lounge plus two bedrooms - each room has its own unit, controlled independently.
Ducted (whole home)
Nothing visible on the walls - air comes from vents flush in the ceiling throughout the house.
Floor console
For rooms where a wall mount isn't practical - conservatories, rooms with large windows, or limited wall space.
← BACKNEXT
The aim
Make each questiondo a job.
A shorter estimator means less friction and more likely someone completes it. Make sure every question either affects the starting estimate or helps your team understand the priority of the enquiry. Leave the rest out.
Good question
How soon are you looking to get this done?
Does this question do a job?
Yes, affects intentUseful later
Do you have a preferred spot for the outdoor unit?
Does this question do a job?
Useful laterUseful for planning a site visit. Distance and access can affect the final quote, so confirm the spot later.
Bonus tip
Full address vs. location
Does this question do a job?
Your choiceEvery job needs a service-area check. A location takes less effort and may be enough. A full address gives you more detail upfront and can save follow-up, but adds effort for the customer. Choose what works for your process.
Bonus tip
"How did you hear about us?"
Does this question do a job?
Your choiceThis gives you useful source data, but adds a step. Make it optional for less friction, or required if complete answers are worth the extra effort for every customer.
Make it easy to answer
Ask whatthey canactuallyanswer.
Homeowners can tell you what they want and what sort of home they live in. They may not know the technical specification that fits it.
Hard to answer
→
Ask what they can answer
What kW heat pump do you need?
Which area would you like to keep warm?
The homeowner knows the room. Your pricing rules should handle the technical choice.
What is the exact floor area of the room?
What is the approximate size of the room?
Size bands are easier to answer than exact measurements. Your pricing rules map bands to capacity.
Do you need a single or multi system?
How many rooms need heating or cooling?
The room count drives the system type. Your rules map room count to single vs multi-split.
Make choices easy to understand
Use hintsand imagesto help peoplechoose well.
Add hints, photos, or a brief description when the question is not straightforward. Visual or written context helps homeowners pick the right option without guessing.
Question 11 / 5
What type of heat pump are you planning to install?
DESCRIPTIONChoose the option that best matches the heat pump system you have in mind.
Image
High wall (single room)
HintThe standard choice for most rooms. If you're not sure, this is usually the right pick.
Multi-room (2 or more indoor units)
e.g. lounge plus two bedrooms - each room has its own unit, controlled independently.
Ducted (whole home)
Nothing visible on the walls - air comes from vents flush in the ceiling throughout the house.
Floor console
For rooms where a wall mount isn't practical - conservatories, rooms with large windows, or limited wall space.
← BACKNEXT
Question 55 / 5
How soon are you looking to install your heat pump?
ASAP
Within a month
Within 3 months
Just researching
← BACKNEXT
Qualify without pressure
Give people anhonest answerfor “not yet”.
Timing can be a useful signal of intent, but not everyone is ready to move forward. Include a clear option for people comparing prices or researching. That gives a truthful signal and helps your team choose an appropriate follow-up.
Check the evidence
Find the questionthat needs work.
Look at how many people view, start and submit the estimator. Then review the question-by-question drop-off to see where visitors stop. Compare like with like, because traffic sources and job types can behave differently.
Change one thing at a time. Check whether more people finish and whether the answers still give your team enough detail to act.
Views
3,306
Starts
2,039
Submits
329
1
Installation Type
2,039
12% dropped
239 stopped here ·7s median time
Room Sizeconditional
1,800
10% dropped
171 stopped here ·6s median time
Room Countconditional
1,629
8% dropped
137 stopped here ·5s median time
Floor Areaconditional
1,492
9% dropped
137 stopped here ·5s median time
5
New or Replacing
1,355
18% dropped
239 stopped here ·7s median time
6
Timing
1,116
25% dropped
274 stopped here ·8s median time
Contact Details
842
39% submitted (329/842)
513 stopped here ·14s median time
Ready to get started?
Build your firstprice estimator.
Set it up for your business, then share it wherever customers are ready to get a price.
Build your first estimator
Need to decide where to place your estimator? Read the placement guide.